PROJECT BRIEF
For this project, I was tasked with creating a hypothetical 30-second Social Media advertisement for the company Pela. The advertisement needed to connect with adrenaline-seekers and connect with the company's overall brand image.
MY APPROACH
I created a hypothetical promotional video for the Pela phone case brand targeting fans of adventure and excitement. The process began with research to determine the overall visual style that would match Pela's branding. The Pela company emphasizes environmentally friendly practices, nature, and their phone cases' biodegradable materials. I emphasized safety features to connect with likely customer pain points. To reflect the brand characteristics, I chose an earthy color palette and illustrative design style. Adventurous activities, such as mountain climbing and swimming with sharks, connect with adrenaline-seeking.
